MARKETING SERVICES & CONSULTANCY

Just in case you were wondering we don't need to borrow your watch - we've got our own - so we won't come in, tell you the time and then exit stage left leaving you wondering why you bothered... At Perceptis we always leave you better off - even when you've paid our bill - whether it's by helping you with the analysis you've never had time to do, getting you to recognise a few home truths, or acting as a fresh pair of eyes on a problem or challenge.

We're experienced business people who've been there and done that - not ivory tower theorists with no grasp of what it's like to run a real company. While we are working with you we become part of your team. Here's a flavour of some of the activities we regularly get involved in:

STRATEGIC DIRECTION

• Input into strategic marketing decision-making supported by sound tools, models and techniques - which you can apply for yourselves going forward.
• Review of current marketing positioning and product or services offering in relation to customer perceptions and needs, and changing market conditions.
• Market and customer segmentation - dividing your markets into unique parts with specific needs and helping you target them better.
• Matching the client’s skills and abilities with the most profitable customer groups. Why waste your company's ability in areas where you will achieve little or no return?
• Evaluation of marketing options and potential directions for future strategy, based on the Marketing Audit process.

PRODUCT - MARKET DEVELOPMENT

• Identification of new prospect/customer and market opportunities.
• Assessment of alternative options based on their attractiveness, and the client’s corporate resources and skills.
• New product/service development process development informed by customer and supplier research.
• Use of existing but underutilised (latent) assets to add value to the product offering.

CUSTOMER RELATIONSHIP MANAGEMENT

• Analysis and profiling of the existing customer base to determine relevant groups of customers capable of being served by the organisation. Evaluation of existing customer relationships and identification of development opportunities.
• Indication of the most appropriate marketing communications approaches, including direct sales. Sales process development.
• Researching and recommending appropriate strategies and organisation structures to deliver the ideal levels of customer contact and service, in the most cost-effective way.
• Recommendations for the most appropriate targeting and measurement methods to support customer development objectives.