MARKET RESEARCH

MARKET PROFILING & SIZING

We've lost count of the number of companies we've met who think that good maketing research is beyond their reach and a luxury only big players can afford. The bad news is that we think that's just a poor excuse for inactivity! No organisation - whatever its size - has any excuse for not knowing - as far as possible - what's going on in its market, the wider environment and with its competitors. Some of the work we have carried out with organisations from 5 people to 500 are:

• Competitor and market profiling and sizing.
• Customer & Employee Satisfaction surveys and benchmarking.
• Attitudinal surveys and mystery “shopping”.
• Targeting of acquisitions and collaborative partners.
• Primary research including one-to-one interviewing, focus groups, customer panels, and internet & telephone surveys.
• Secondary and Tertiary desk research.

MARKETING MEASUREMENT & BENCHMARKING

Oh, and while we're on the subject, let's kill off the myth that it's not possible to tell which half of your marketing budget's wasted, shall we? If you think 50% of anything's wasted then stop doing it now! Better still, set some decent SMART objectives BEFORE you start and monitor your progress. It's not rocket science.

• Objective review of current marketing and/or sales activities in relation to corporate objectives, competitors and “best practice”.
• Evaluation of the most appropriate tools and techniques to support the sales and marketing effort.
• Development of key performance indicators for marketing and sales and the systems to support these.