MARKETING COMMUNICATIONS

If we had £1 for every time someone told us that "marketing's advertising really, innit" or asked us to "do a flyer" or "get us a box at the Villa", we'd be very rich. Instead our dentist makes all the money from repairing our teeth from the constant grinding they do. Instead, latterly we have become expert at asking "WHY" which is really the key with marketing communications. Why are we doing this? What are we trying to achieve? How does it support our company objectives? Who do we want to communicate with? And most importantly, how will we know when we've succeeded? So, which of the 5 tools of marcomms are we going to use and why?

We don't work with clients who won't ask themselves why?, and I have stopped wanting to stab myself in the eye with a fork so frequently as a result - hey win-win! "Why-companies" work with Perceptis on things like:

BRAND DEVELOPMENT

• Development and evolution of corporate brand identity and values.
• Recommendation of methods to communicate and reinforce these values throughout the organisation and in communication to customers and prospects.
• Creation of Corporate Identity Guidelines and marcomms support tools.

MARCOMMS

• Marcomms planning (it's the top of the list for a reason!).
• Campaign design and implementation.
• Ad hoc marcomms pieces.
• Sales promotions.
• Print and digital marcomms.
• Measurement and control.

COMMUNICATIONS

• Facilitation and training workshops.
• Corporate and strategic copywriting and presentations.
• Conceptual content design for presentations, and external and staff communications.

MARKETING PROJECT MANAGEMENT

• Management of marketing projects and activities in all areas of marketing – marcomms, pricing/profitability, research, external communications – working with client’s existing staff or subcontractors.
• Flexible interim or temporary marketing management – short or medium term duration.