Website Planning

It's All In The Planning

Conducting detailed keyword research will ensure a good stream of visitors will come to your website, but this will be worthless if they don't find it easy to use and you don't have a strategy for grabbing their interest, capturing their details and converting them to customers. This means you cannot afford to ignore structure and usability if you really want to achieve success.

Whether we are consulting or designing and building, we look at your website project in a holistic way. We carefully consider what the objectives of the site are and how best to structure the pages, navigation and on-page prompts to meet those objectives.

What's Included?

• Identifying landing pages for each product or service so they can be optimised to generate traffic from search engines or other online marketing.
• Funnels - set routes through the site that are most desirable and end up with the visitor converting to a customer, generating an enquiry or at least leaving their details.
• Carefully planned on-page prompts and 'calls to action' to solicit the visitor to move to the next page in the funnel.
• Structuring the navigation so visitors can very easily find what they are looking and, where appropriate, usability testing with user focus groups.
• Giveaways - something free and really useful to get visitors not yet ready to buy to leave their details, so you can communicate with them until they are ready to come back.
• Structuring the website to ensure the search engines can read and properly index every page.
• Structuring key sections of the website in a hierarchical manner to ensure that Google's all important page rank can be proliferated down the hierarchy.

Getting the structure, navigation and conversion strategies right really is crucial, and only when this is finalised should the web design concepts be worked on to make sure the site really wows its visitors.

We are highly skilled in designing websites that really convert visitors to customers. You can outsource the whole project to us or we can provide consultancy services to your team.