Web Analytics

If You Can't Measure It - You Can't Manage It

The beautiful thing about Internet marketing is it's highly measurable. We use powerful web analytics software to measure the success of your website in achieving its goals, and the success of the campaigns aimed at driving visitors to it.

An Ongoing Cycle

As the saying goes 'the only constant in business in change' and sure enough, your competitors will be working hard at improving their online marketing performance. Only by seeking constant improvement will you stay ahead.

This is why we recommend a continuous cycle of 'measure it - then improve it'.

A Feast Of Invaluable Information

Some of the things we analyse:

• Where do your visitors come from?
• What search terms do they use to find your website?
• Where do they land?
• Where do they go? - do they follow the ideal funnels through the site?
• Where do they exit?
• How long do they spend on the site?
• How many of them go on to achieve one of the goals of the website?
• How many visitors view just the page they land on before deciding it is not what they were looking for and surfing on?

Using this information it becomes possible to optimise the landing pages, copy, calls to action, offers etc, each time aiming to achieve improvements in the statistics.

We help all our customers really understand the performance of their website and give them well thought through recommendations that can be implemented to improve success.