Social Network Marketing

Marketing To The Social Web

Social network marketing is the art of using social networks, wikis, online communities and blogs etc, for pr, marketing and customer services purposes.

Creating A Buzz

The skill is in putting out information that is genuinely of interest such that users then share it with their friends and contacts. Items that are really newsworthy, interesting, insightful and have some humour do best. It is also important the reader doesn't feel like they are getting the hard sell and video or animations can work particularly well.

If what's put out really attracts attention, then social network users will freely share it, creating a viral marketing buzz that can do wonders for your brand.

Build A Fan Base

Social networking is also a fantastic way to build up a fan base for your products and services. This is generally achieved by building fan pages on social networks that are fun and engage these fans. If done well these fans will promote and recommend you to thousands of others.

Join The Online Conversation

Social network marketing is conversational, it allows users to participate and have a dialogue about your products and services. It is important this isn't controlled by the organisation and can provide a fascinating insight into what customers and prospects think about your products and services. Something that otherwise would need expensive market research and focus groups to achieve.

Social Bookmarking

Social bookmarking sites allow users to build lists of their favourite web pages and share them with their friends. So where you have a blog that is really worth reading or other very interesting and/or expert content on your website, you should be making it very easy for visitors to bookmark these pages. This again can significantly raise the profile of your brand.

How We Can Help

We can steer you through the maze that is social networking and do all the work necessary to ensure your organisation doesn't miss out on the huge opportunity that social network marketing presents.