SEO Management

Search Engine Optimisation - A Game Of Three Parts

Good SEO management has three parts:

• Conducting detailed keyword research to identify niche keywords to compete on.
• Ensuring that the chosen keywords are used in all the right places, the copy is carefully crafted to attract search engines and that the website is structured correctly for SEO purposes - All this should be part of the web development process.
• Building high quality, relevant, incoming links from other internet resources - which build your website's page rank (Google's view of the importance of your webpages).

We have a very high level of expertise in the management of SEO campaigns and can do the work for you, or can act as consultants - advising your team of exactly what is needed to achieve success.

Did Your Web Designers Really Understand SEO?

Although many web design companies claim they are search optimization specialists, the reality is very few of them really understand this highly complex and technical subject in more than a superficial way.

We very often find, when asked to look at existing sites, that insufficient keyword research was done at the outset and that the site is competing on the wrong keywords. The chosen keywords having too little traffic or that the top searched terms were chosen and there is far too much competition. Furthermore, very few creative web designers understand that the basic structure of the website is crucial to getting a high ranking.

So if you really want to achieve a very high ranking, bear in mind a redesign may be necessary.

Beware Of The Black Hats

Black Hat SEO is the art of getting a high ranking not on merit, but by temporarily exploiting loopholes in the way the search engines rank sites. If you've ever been contacted by companies guaranteeing you the number one spot without making any changes to your existing site, they are doing this.

Like tax evasion, it's unethical, it only works for a while and once the loophole is closed your site will plummet. In severe cases you risk getting banned altogether and we have seen this really happen!

Our work is 100% ethical, will be long lasting and the money you 'invest' with us will be paid back many times over in high quality visitors you can convert to customers through appropriate search engine optimisation.

How We Can Help

• Performing detailed keyword research to identify niche opportunities.
• Advising on on-page keyword placement, SEO copywriting and site structure or building a search optimised site as part of the web development process.
• Building high quality, relevant, incoming links from other relevant web resources that have page ranks of 5 or more and thereby boosting your own website's page rank.
• Using PR campaigns to write and syndicate, via the Internet, online press releases that link back to the original article on your website, providing many valuable incoming links.
• Article marketing services to write and distribute expert articles that other websites can use, in return for links back to your website.
• Helping develop expert content, blogs and other useful tools and resources on your website that other webmasters will want to link to - again generating incoming links.
• Building brand awareness and creating viral marketing opportunities through social network marketing. Making it easy for visitors to bookmark your site on their favourite social networking site and share those links with their friends and colleagues.