Keyword Research

Get Highly Qualified Leads For Free

Search engines are a fantastic source of completely free, highly qualified leads that could result in significant additional business for your organisation - but only if your website appears for the correct search terms.

All too often we see organisations that don't bother to optimise at all, and therefore miss all these opportunities, or optimise for the wrong keywords because they simply haven't done anywhere near enough research.

The Profit Is In The Niche

The key to success is to research thoroughly what keywords your potential customers use. Again, we see many organisations that optimise for what they think potential customers might search for instead of really researching the facts. Very often we find the suggested keywords have little or no traffic.

The other common mistake is choosing keywords that are too highly competed. There is no sense in competing on the top searched phrases with large competitors who have ten times the marketing budget. The most profitable opportunities lie in finding niche keywords that have sufficient traffic but are relatively under competed.

Conducting thorough keyword research can be very time consuming but if done properly it is guaranteed to pay dividends in future.

Our Keyword Research Process

• We conduct thorough and detailed keyword research to identify all keyword phrases that are used to find the products or services your organisation is offering.
• We perform detailed competition analysis by using a number of metrics to measure how many other websites have been optimised for the same keyword phrases.
• We use this information to identify the 'success phrases' that have sufficient searches but relatively lower competition.
• These 'success phrases' represent under exploited niche opportunities that can be turned into profitable business.
• We can also advise on situations where it would be wise to use a keyword rich domain name.

Identifying the 'success phrases' will get visitors to the website, but that's no good if they don't ultimately convert. Our website planning process deals with how to ensure this happens.