Internet Marketing Strategy

Generate Website Visitors And Convert Them To Customers

With over 30 million of us using the Internet to search for products and services, no business can afford to be complacent about Internet marketing. But it's no good just putting up a website and expecting visitors to come along and buy, or leave you an enquiry. Only those with a solid Internet marketing strategy will succeed in this highly competitive environment.

It's As Easy As ABC

Our ABC approach is a proven method of generating much greater visitor numbers and ultimately converting many more of them to customers - with a consequential step change in profitability. It is, in brief:

A - To Attract significant numbers of visitors to your website by identifying what searches potential customers use, where niche opportunities exist and then by making sure your website is structured and optimised so it comes up for those searches.

B - To Begin a relationship with those visitors by grabbing their attention in the eight seconds you have - with dedicated landing pages, carefully crafted copy and clear routes through your site that take visitors on an ideal journey to buying or leaving their details.

C - To Communicate with your visitors regularly so they come back when they are ready to buy and if they have already bought, so they keep coming back again and again!

It works for all businesses and in both B2B and B2C sectors, but the skill is in the detailed implementation.

Our Internet Marketing Services

The following services are the components of successful Internet marketing. You can outsource all of any part to us, or we can provide consultancy and training for your team.

• Keyword Research - It is imperative to conduct thorough and detailed research to find out what potential customers are searching for and how many other sites are optimised for those same keywords. It is also important to find niche opportunities where your website can rank really highly as this will provide the highest ROI.
• Website Planning - It is crucial to get the structure of the website correct to ensure there are dedicated landing pages that can be individually optimised and there are defined routes through the site that we want the visitor to take. Also that the site is organised so search engines can index every page and pass page rank to every important page. This is only achieved through a detailed planning process.
• Web Design - Graphic design is the first thing people notice when they land on a website and it is very important to make sure the website is impactive and imaginative without compromising usability and search optimisation. We include in this the production of the design concepts and graphic assets.
• Web Development - Building the website and implementing the planned structure and design. This includes the on-page search optimisation work of applying the selected keywords and their synonyms in the correct places. In addition it includes the challenge of writing search optimised copy that will also wow human visitors and persuade them to convert to customers or leave their details.
• SEO Management - On-page SEO is only half of the task, many high quality, relevant, incoming links are needed to really push your website to the top. Other strategies to achieve this include expert content, blogs and article marketing.
• Google AdWords Management - Using natural search engine optimisation and Google AdWords together can be highly effective and pay per click still represents one of the most cost-effective ways of obtaining new customers.
• eMail Marketing Services - eMail marketing is a highly cost effective way of getting new visitors, previous visitors to return when they are ready to buy and previous customers to return and buy again. It is also great for specific Internet marketing campaigns.
• PR Campaigns - Properly planned PR campaigns will give a large boost to your brand recognition and generate visitors to your website as well as achieving direct sales/enquires. Syndicated online press releases can also generate lots of valuable incoming links.
• Social Network Marketing - The huge growth of Twitter and social networking cannot be ignored. These platforms allow organisations to communicate with customers and prospective customers in the way they prefer and can have a dramatic effect on brand awareness.
• Web Analytics - To succeed you have to constantly stay ahead of the competition. By using advanced web analytics it is possible to precisely measure the success of a website and the campaigns that drive traffic to it. Making and measuring incremental improvements is a guarantee of success.