Google AdWords Management

Natural SEO & AdWords PPC Advertising Complement Each Other

Whilst natural SEO is important, you can't use it to compete on every possible phrase people might use to look for your products or services. SEO is about focussing on niche keyword phrases where you can really achieve high rankings. SEO is also a slow process that builds over many months and it is known that Google deliberately holds back newly registered domains for up to a year.

Google AdWords pay per click advertising is perfect for filling in these gaps. We love its instant, impactive nature and the fact it is so highly controllable and measurable.

It's Like Playing The Stock Market

Although anyone can open an account, choose some keywords and write an ad, we think of it like playing the stock market. The professionals who really understand the system inside out, can apply advanced strategies, and have carefully optimised their websites with dedicated landing pages will always win. Conversely, those with insufficient time and effort will lose money or at best achieve a poor return on investment.

Successful AdWords users also constantly monitor their results, regularly modify their ads, respond to changes by their competitors and tweak many other parameters in search of ever better returns. So unless you can dedicate considerable time to mastering the system you are better off outsourcing.

Our Pay Per Click Service

• We manage Google AdWords Pay Per Click (PPC) campaigns on behalf of several key clients and have achieved considerable success.
• We employ advanced strategies to ensure each click costs the minimum amount possible and will generally achieve many more clicks for a set budget than someone less experienced.
• We are skilled in writing imaginative ads and will often write several, measuring which ones do best and always trying to improve our results.
• We scientifically analyse each change we make and carefully measure the success of the account.
• We tweak the landing pages and conversion tactics to drive conversions up.