Search Engine Optimisation

Designed For Search Engines

The Tienda Online Shop has been designed from the ground up with search engine optimisation (SEO) in mind. Each page has a 'clean' structure and we have done extensive testing to ensure that all pages can be read and indexed by the search engines.

Keyword Placement & Page Names

Most online shoppers search using the category name or the manufacturer and product name. It is vitally important that these therefore appear in all the right places. Tienda takes care of this:

• The category name is automatically used as the title and main heading for each category page.
• The manufacturer and product item names are automatically used as the title and main heading for each product page.
• Individual META descriptions can be written for each category and product page.
• Page names are automatically generated by the system so each page has a unique name that can be indexed and page names include the category, manufacturer and product item names.

These techniques make the Tienda system very search engine-friendly and ensure the pages achieve good rankings.

Off-Page SEO

What really makes the difference between having a good ranking and achieving that number one spot is the incoming links to the eCommerce website. Having many high quality, relevant, incoming links will boost the page rank of your shop pages, and significantly boost the position in the search engine rankings.

We can assist with:

• Campaigns to foster incoming links from other websites and directories with high page ranks.
• Writing and syndicating press release and expert articles, with each use of these linking back to the original on your eCommerce website.
• Writing expert content and blogs that people naturally link to because they find it interesting.
• Using social networking sites to generate interest for products and links back to those pages in your shop.