Outdoor Dealz Case Study

Background

One of a growing number of implementations of our Tienda e-commerce system, this store is dedicated to lovers of the great outdoors who also LOVE a good gadget! Incorporating a host of consumer style features including Gift Vouchers, Promotional Codes, Linked Products etc. It's easy to manage the product catalogue and with a short training session (and unlimited phone support) the merchant is soon on their way to achieving their sales targets. New products are quickly added, prices changed and Promotional offers put in place - the merchant has full control every step of the way.

We also run a comprehensive off page SEO, social media and Pay Per Click ad campaigns to drive sales to the site and push the brand up the rankings.

Our Solution

• eCommerce Development – We developed a full eCommerce website for Outdoor Dealz based on our in-house developed Tienda Online Shop system.
• Branding – Selling the sizzle not the sausage is key to this B2C brand and ecommerce site!
• Search Optimisation – The Tienda system's structure ensures each product and category has a dedicated, search optimised, page. This gives Outdoor Dealz really high rankings for popular products and this has significantly driven sales.
• Usability – The clear page layout of the Tienda Online Shop system and general ease of use make it a breeze for shoppers, and means Outdoor Dealz get relatively few shopping trolley abandonments.
• Security – Tienda holds no credit cards details making it safe and secure for consumers – combine this with a range of Payment Gateways, including Sage Pay and PayPal, as standard and it's a compelling offer.
• Scalability – Tienda is designed to be highly scalable, and the shop has gradually grown to have nearly 1000 fires and accessories in it.
• Ease of Management – Behind the public web shop is a comprehensive and easy-to-use admin module and reporting suite which puts Outdoor Dealz firmly in control of their product catalogue, prices, special offers etc. enabling them to react instantly to market changes.

Website: www.outdoordealz.co.uk