Magicshine Bike Lights Case Study

Background

This is our own REAL LIVE webstore selling high powered bike lights to the UK and EU. It's our Tienda version 2.08 and of course we built it and did our own graphic design... Version 2.08 has a host of consumer style features including Gift Vouchers, Promotional Codes, Linked Products etc and apart from representing another string to our bow, this exercise gives us the opportunity to tangibly underline our belief in our own Tienda product, as well as fully demonstrating the features it offers to prospective customers.

We also run a comprehensive off page SEO and Google Adwords campaign to drive sales to the site, and again these are useful ways to train and inform our clients of the power of Internet marketing.

Our Solution

• eCommerce Development – We developed a full eCommerce website for Magicshine Bike Lights based on our in-house developed Tienda Online Shop system.
• Branding – Selling the sizzle not the sausage is key to this B2C brand and ecommerce site!
• Search Optimisation – The Tienda system's structure ensures each product and category has a dedicated, search optimised, page. This gives Magicshine Bike Lights really high rankings for popular products and this has significantly driven sales.
• Usability – The clear page layout of the Tienda Online Shop system and general ease of use make it a breeze for shoppers, and means Magicshine Bike Lights get relatively few shopping trolley abandonments.
• Security – Tienda holds no credit cards details making it safe and secure for consumers – combine this with a range of Payment Gateways, including Sage Pay and PayPal, as standard and it’s a compelling offer.
• Scalability – Tienda is designed to be highly scalable, and the shop has gradually grown to have nearly 1000 fires and accessories in it.
• Ease of Management – Behind the public web shop is a comprehensive and easy-to-use admin module and reporting suite which puts Magicshine Bike Lights firmly in control of their product catalogue, prices, special offers etc. enabling them to react instantly to market changes.

Website: www.magicshinebikelights.co.uk