Henwood Court Case Study

Background & Objectives

Henwood Court are an independent firm of financial planning and private wealth management consultants, committed to providing objective and comprehensive advisory services to private clients and their families.

They aim to motivate and help their clients to fully understand and organise their financial arrangements; to create, preserve and protect capital and achieve their desired lifestyle objectives.

To help them do this they needed a website which could handle the complex processes and compliance issues involved in financial services, and which would present them in a clear and straightforward way to help prospective clients really appreciate what is being offered to them and what makes Henwood Court stand out from other "IFAs".

The website is highly search optimised and carefully structured to offer different approaches to different clients groups and needs over time it will be evolved to handle varying elements of the transactional processes involved and act as a client portal to the business.

Our Solution

• Keyword Research – We conducted thorough and detailed keyword research to identify keywords that Henwood Court could gain a high ranking for. We then created optimised landing pages for each product and service.
• Structure & Usability – With many complex technical products and services, Henwood Court's website needed to be easy to use. We designed a structure using a logical hierarchy that kept landing pages uncluttered yet allowed technical buyers to drill-down for more detailed information.
• Conversion Strategy – We included prominent 'Call To Action' buttons on all product pages that took visitors directly to an enquiry page, resulting in a significant increase in web enquiries.
• Web & Creative Design – Henwood Court's new site needed to support their position as a leading player in their field whilst having a fresh modern look.
• Search Optimisation – Restructuring the site and providing optimised landing pages saw the website achieve much higher rankings than before, with the added benefit that users are reporting enhanced ease of use which in turn is generating greater "stickiness" and improved outcomes for the website.

Website: www.henwoodcourt.co.uk