Nichola Balmer originally trained as a linguist, and developed her career in sales, marketing and general management in a variety of business-to-business organisations, including senior board level positions in large UK PLCs. She has worked extensively in Europe, the USA and the Far East and held senior management roles in sectors ranging from automotive to earthmover tyre sales to fire detection, and steel industry metrology equipment and robotic/automation systems to plant & tool hire, civil engineering and construction.
She holds an MBA and an MA in Marketing with distinction from Birmingham City University, and is a Fellow of the Chartered Institute of Marketing (CIM),and the Institute of Direct Marketing (IDM).
Nichola is passionate about delivering software that is easy to use, intuitive and which delivers real business benefits, and her communication skills help put customers at ease so that they really get the most out of requirements capture process.
Richard Case was a founder member and Technical Director of VeMIS Limited, a company formed in 1991 that developed an in-cab computer system and associated management reporting software for large goods vehicles. The system reduced fuel consumption by improving driving standards as well as providing key management information to improve general fleet efficiency.
Richard was heavily involved in the design and development of the original system. The system was adopted by many large fleets and quickly became the market-leader in in-cab systems. In 2000 VeMIS Limited was sold to the worldwide automotive company Mercedes-Benz.
Richard continued to work for Mercedes-Benz until the end of 2005 before joining Perceptis. Richard has extensive general management experience and has core expertise in managing the design and development of practical, cost-effective, IT based solutions which help companies operate more efficiently. He specialises in translating real business practices into clear and user friendly IT systems which save time & money and improve productivity. Richard is a member of the British Computer Society (BCS).